PR Wave - Thorell Associates
PR Wave Newsletter
July 2007

 

Classics in Food Email Marketing

restaurant's facade

Since 2002, Chipotle has been emailing loyal fans, using understated “viral pass-along” so friends tell friends tell friends…
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Portofino Bay Hotel

Loew’s Portofino Hotel uses email ads to spice up event attendance.
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Diamond Organics newsletter

Diamond Organics is one of the best examples of using email to alert buyers to exotic seasonal specials, unloading precious organic perishables.

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Is Restaurant E-Marketing Working for You?

Is the word getting out about your restaurant? Are you finding that your direct marketing efforts (e.g. the old tried-n-true postcards, coupon books) are producing diminishing returns?

To reach Gen 20-to-50 today, one of the most powerful direct marketing tools for filling tables, increasing visit frequency or spurring online orders is email advertisement.

example newsletter
example newsletter

Whatever your dining venue - from hipster cool lounges to ethnic specialty restaurant to classic gourmet - email marketing’s “viral” quality allows your restaurant to become part of the local buzz -- friends can forward to friends and so on. Indeed restaurants and other companies which have consistently used E-Marketing have recorded as high as 20% per-year growth in their in-house customer lists.

Branded to your restaurant image and style

TA-Agency’s professionals work with you to produce high-quality custom email newsletters, delivering them to your inhouse list (or through our qualified list brokers. We get you results.

We give you tracking reports showing who opened your newsletter, what interested them (click-throughs) and which ones ultimately went to your website to take an offer or make a reservation. Interactive surveys, cooking tips and chef profiles bring your restaurant to life in their Inboxes, also providing you with valuable marketing data.

For a no-obligation half-hour consulting session on how your restaurant too can use this powerful tool, please contact us at 321.281.8378 or lthorell@ta-agency.com

Here’s to expanding your marketing opportunities!

Best regards,

Lisa Thorell

Thorell Associates

Lisa Thorell & Team - Thorell Associates - Orlando, FL P/ 321.281.8378
www.ta-agency.com