Agency Services
In its broadest sense, public relations is the marketing interface between public perception and your company.
The art and science of public relations is in defining what exact message on which channels (tv, print, internet, mobile communications, etc.) will appear at what time to allow your company to achieve prominence, thought leadership and, ultimately, signficant mindshare. We call this "Perfect Market Traction".
The first step in achieving Perfect Market Traction is through first reviewing your company's marketing fundamentals. We do this through a process of discovery, coupling due diligence with executive management interviews to reveal your company's best positioning.
And yes, this requires some market research: Knowing your industry, tracking recent and ongoing 'watershed' marketing events and making sure your company is at the crest of those events. Such is the nature of markets that at any given time there's a leader, a key product, or perhaps a new concept that drives your market. Finding the key elements to make your company and product(s) successful is a key part of our collaborative marketing plan.
We focus on conveying your company's marketing message consistently to your ideal client. As part of the journey, we help you discover what your customers want and need, and even where to find people that will most likely buy from you.
Working with your executive team, the final marketing and PR strategy consists of creating a cohesive melding of whom you are targeting, how you position to differentiate yourself from your competitors and what features your product or service will have to disrupt and/or change the landscape for your competitors.
Once this marketing and PR strategy is developed, we determine what message needs to be sent and what channels, traditional or new media, to use to send it. Ideally, we help you formulate a marketing strategy that reflects the needs, interests, habits, and behaviors of your customer. Whether its through traditional media channels, the blogosphere or through simple word-of-mouth, it turns out publicity is 'the big chisel' sculpting media perception to affect current and future customer perception. In a phrase, mindshare leads to marketshare.
It is our passion to help you find out what your next customer wants, help you give it to them and make sure the world knows about it. Perfect Market Traction.
Our expertise includes:
PR and Media Relations
Our awareness packages targeting local/regional trade press and national media include press release writing, newswire distribution, media pitching, online media exposure, search optimization, feature article placements and media training.
Strategy and Planning
Fundamental primary and secondary market research processes to guide product launches, reintroductions, campaigns and ongoing market strategy.
Direct Marketing
Online and offline methods of lead generation, marketing program creation and e-marketing programs.
Venture Capital Funding Preparation
Business plan development, marketing guidance on financials, marketing asset evaluation and investor presentation training.
For a proposal, please contact us.